Improve Your SEO with a Blog!

If you’re feeling like you’ve hit a bit of a dead end in terms of ways to improve your website’s search engine rankings, consider adding a blog to your website. A blog is beneficial for a multitude of reasons:

  • it gives you a place to promote new products and sales
  • it can help you become more organized and stay on task with deadlines
  • it can increase readership and overall website traffic

Here are more reasons — more SEO-specific reasons — why you’ll want to consider adding a blog to your website:

Blogs help to give your geographically-relevant keywords and content a boost. Are you wanting to increase your presence in your community? Reach more local traffic? Either way, by setting up a blog and adding geographic keywords to posts — such as talking about the local services you offer in your town — you’ll be able to reach the local target markets who may be searching for you.

Blog posts boost your SEO. Some of the most successful websites credit the installation and presence of the blogs for their success and high rankings in search engines. Did you know, for instance, that the titles you choose for blog posts can have a very positive influence on your overall Google PageRank and other search engine rankings?

Blogs can increase backlinks. Backlinks — links that come back to your website — will do you a lot of favors in terms of your search engine rankings. But backlinks aren’t just about the number of other websites who are linking to you, but the type of websites who are linking to you. Just as anything else, think quality over quantity – and try to keep backlinks limited to websites who are somehow relevant to yours.

You can contact any internet marketing company or even a modern web design firm for additional information on SEO, and to learn more about blogging, and why it’s a smart choice for your company. And even though it may take some time to establish your blog, keep in mind that in the long-term, it’s worth the investment cost and effort.