MBA in Social Media Marketing
An MBA in marketing is one of the most versatile MBA specialties you can get. This is because almost every industry incorporates marketing in their business operations. You can get an online MBA marketing degree and be qualified for a job in advertising, public relations, corporate marketing and marketing research.
The courses in an MBA marketing program include examining the techniques, concepts and tools required for developing marketing strategy. If you find an accredited online course, you’ll have the advantage of excellent professors who have practical experience. They will teach you how to take an active role in selecting consumer groups, products and services. You’ll learn how to price, promote and distribute products to the best financial advantage within your company.
Social media marketing is another field that has taken off in the past five years. With your MBA marketing, you’ll be in a position to have a creative impact on the field. Here are some of the other career options.
Brand management is the strategy that makes a product a household name. Brand managers develop strategies that project the image of the product, company, hospital or service provider into public awareness. You may need to create memorable taglines, TV commercials and slogans.
Advertising is an art that includes the psychology of the public. If you have an MBA in marketing, you perform market research and develop advertising campaigns that produce results.
Market research needs to be done before a new product or service is brought to the public. Companies invest millions to make sure their product will be well-received by their customers. There are many aspects of marketing research including packaging, advertising and promotions, quality of the product and appearance. In the case of food items, taste plays a big role.
Internet marketing, including social media and web analytics, is now a big part of strategies for increasing profits.
Schools, universities, non-profits, charities and other institutions require experienced professionals to manage their marketing efforts. Business schools need professors with practical experience. You may be able to teach part-time and also have a full-time marketing job with a company.
A marketing MBA opens many doors for the business professional, and getting a degree online is a convenient way to keep your day job while attending courses on your own schedule. The career opportunities are almost endless.